This past weekend’s four divisional games averaged 37 million viewers at any given time. Quello è 20 percent higher than the audience size for the equivalent games last year.
The totals now count some streaming and out-of-home viewing, but that alone can’t account for the huge year-over-year growth. All of the dour predictions about the future performance of the NFL are being challenged by this winter’s action.
Competitive and high-scoring games always help. So do compelling storylines. But even beyond that, football is in a league of its own in the US.
The most-watched of the four games was Sunday night’s Bills-Chiefs nailbiter on CBS. It averaged 43 million viewers for the four quarters and overtime and peaked with nearly 52 milioni di spettatori.
Complessivamente, the game was the most-watched event on American TV since last year’s Super Bowl.
The divisional playoffs began with Bengals-Titans on CBS, media 31 milioni di spettatori. The 49ers-Packers game on Fox later in the day averaged 37 milioni. Since Saturdays are usually sleepy on broadcast TV, Fox said it counted as “TV’s most-watched Saturday show in 28 anni, dating back to the 1994 Lillehammer Olympics.”
On Sunday afternoon, the Rams-Buccaneers game on NBC averaged 38 milioni di spettatori.
Then came the Bills and Chiefs in prime time. CBS said it was the “most-watched divisional playoff game in five years.”
The network also highlighted its streaming service Paramount+ and said both of the CBS games set streaming records.
The Bengals and Chiefs will play on CBS Sunday at 3:05pm Eastern. The 49ers and Rams will play on Fox Sunday at 6:40pm Eastern. The winners will meet at the Super Bowl on Sunday, febbraio 13, live on NBC and Peacock.