Biden maintains dominance over Trump in ad wars spending battle

Biden maintains dominance over Trump in ad wars spending battle

President Trump has dramatically outpaced 乔·拜登 when it comes to stumping on the campaign trail, 但 拜登 has proven to be a much bigger spender so far.

本星期, 总统 kept up his frenetic pace, campaigning in Ohio, 宾夕法尼亚州, 北卡罗来纳, Florida and Virginia.

BIDEN UPS THE ANTE, SPENDING $ 65 MILLION IN A WEEK FOR AD BLITZ

By comparison, 的 民主党总统候选人 made just two in-person campaign trips this week – to Wisconsin and North Carolina. Amid a coronavirus pandemic that has taken the lives of more than 200,000 people nationwide, Biden has relied much more heavily on virtual campaigning compared to Trump, who’s repeatedly held large rallies with few people wearing masks, going against guidance from public health officials.

President Donald Trump acknowledges supporters after his campaign rally, 星期四, 九月. 24, 2020, in Jacksonville, 弗拉. (AP Photo/Stan Badz)

President Donald Trump acknowledges supporters after his campaign rally, 星期四, 九月. 24, 2020, in Jacksonville, 弗拉. (AP Photo/Stan Badz)

While the president’s in-person campaigning vastly dwarfs Biden’s efforts, the former vice president retains a large advantage over Trump in another crucial campaign metric: the ad wars.

This week Biden kept up his dominance over Trump, outspending him $ 45.8 million to $ 17.8 million to run TV commercials, according to Advertising Analytics, one of the leading ad-tracking firms.

The Biden campaign’s biggest single purchase was the Phoenix, 阿里兹, TV market, where it shelled out $ 3.5 million to run spots. The Trump campaign’s top market was Tampa, 弗拉, where it spent $ 1.4 million this week to run commercials.

Democratic presidential candidate former Vice President Joe Biden talks with workers as he tours the Wisconsin Aluminum Foundry in Manitowoc, Wis., 星期一, 九月. 21, 2020. (美联社照片/卡罗琳·卡斯特)

Democratic presidential candidate former Vice President Joe Biden talks with workers as he tours the Wisconsin Aluminum Foundry in Manitowoc, Wis., 星期一, 九月. 21, 2020. (美联社照片/卡罗琳·卡斯特)

Biden also had the upper hand this week when it comes to running ads online, which until now had been much more competitive between the two campaigns. According to Advertising Analytics, the former vice president’s campaign spent $ 12.3 million to run digital spots on Facebook and Google. The president’s campaign spent $ 6.9 million on digital this week.

福克斯新闻上的最新消息 2020 BIDEN-TRUMP SHOWDOWN

The Biden campaign’s dominance is a dramatic shift from the spring when the Trump team was outspending the former vice president’s camp to run ads. But coupled with a dramatic surge in Biden’s fundraising in the late spring and into the summer, as well as a cutback in the Trump campaign’s ad spending in August following a change of campaign leadership, Biden’s been outpacing Trump to run TV spots since the beginning of last month.

Advertising Analytics vice president John Link told Fox News that earlier this year, his firm was projecting $ 6.8 billion this year in total ad spending in all races.

“Those projections are proving to be light, very much enhanced on the increase in Biden’s spending,” Link highlighted.

The firm’s now projecting $ 7.2 ti $ 7.4 billion in total ad spending this year “and a huge driver on that is the amount of funds Biden clearly has available to spend.”

The Trump campaign – and the president himself – have pushed back in recent weeks against media reports of Biden’s dominance in ad spending.

“We are advertising all over the place, but as much as we do, the Fake News likes to say we aren’t. Just being smart,” Trump tweeted last week.

发表评论

您的电子邮件地址不会被公开. 必需的地方已做标记 *

*