Busch Beer paying dog $  20G, plus 'benefits,' to taste Dog Brew

The beer brand — owned by Anheuser-Busch — is launching a contest to promote its Dog Brew and to find the perfect pooch to help expand the product line. 

Busch first launched its Dog Brew, an alcohol-free bone broth, last summer. The “brew” is safe for dogs and is made from bone-in pork butt, whole corn, celery, basil, mint, turmeric and ginger, Fox News reported at the time.

On Tuesday, Busch announced its “Chief Tasting Officer” contest by posting a recruitment video on social media. In the clip, Busch’s spokesperson, “Busch Guy,” explains the “serious” nature of the role. 

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“It will be your sole responsibility to shepherd the great taste of Busch, research new flavors, take up pet projects,” Busch Guy says. “Your bark will have to be as good as your bite.”

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In fact, according to the announcement, the winning dog will have some responsibilities

The CTO will be the brand’s ambassador and a “featured content creator on Busch’s social channels.” The pooch will also have to perform tasks relating to taste-testing and quality control. 

The role will also be compensated. The contest winner will receive a $ 20,000 check (as a salary), an $ 800 pre-paid card to be used as pet insurance (as healthcare) and 10 four-packs of Busch Dog Brew (as company stock options), according to the announcement and contest rules.

 

Busch is looking for dogs with a “refined palate” and “an outstanding sense of smell,” to take the role, the announcement said. The brand added that “proficiency in English would be remarkable” — though it is not necessary.

Busch Beer is launching a contest to find a "Chief Tasting Officer" for its dog-friendly Dog Brew. (iStock)

Busch Beer is launching a contest to find a “Chief Tasting Officer” for its dog-friendly Dog Brew. (iStock)

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