Busch Beer paying dog $  20G, plus 'benefits,' to taste Dog Brew

The beer brandowned by Anheuser-Buschis launching a contest to promote its Dog Brew and to find the perfect pooch to help expand the product line.

Busch first launched its Dog Brew, an alcohol-free bone broth, last summer. ザ・ “brewis safe for dogs and is made from bone-in pork butt, whole corn, celery, basil, mint, turmeric and ginger, Fox News reported at the time.

火曜日に, Busch announced itsChief Tasting Officercontest by posting a 募集動画 ソーシャルメディアで. クリップで, Busch’s spokesperson, “Busch Guy,” explains theseriousnature of the role.

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It will be your sole responsibility to shepherd the great taste of Busch, research new flavors, take up pet projects,” Busch Guy says. “Your bark will have to be as good as your bite.

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実際には, による 発表, the winning dog will have some responsibilities.

The CTO will be the brand’s ambassador and afeatured content creator on Busch’s social channels.The pooch will also have to perform tasks relating to taste-testing and quality control.

The role will also be compensated. The contest winner will receive a $ 20,000 小切手 (as a salary), AN $ 800 pre-paid card to be used as pet insurance (as healthcare) そして 10 four-packs of Busch Dog Brew (as company stock options), according to the announcement and contest rules.

Busch is looking for dogs with arefined palate” そして “an outstanding sense of smell,” to take the role, the announcement said. The brand added thatproficiency in English would be remarkable” — though it is not necessary.

Busch Beer is launching a contest to find a "Chief Tasting Officer" for its dog-friendly Dog Brew. (イチジク)

Busch Beer is launching a contest to find aChief Tasting Officerfor its dog-friendly Dog Brew. (イチジク)

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