Chobani is pairing coffee with its yogurt.
The food company, known for its Greek yogurt, is launching ready-to-drink coffees made with cold brew and featuring its proprietary oat milks and dairy creamers. The debut comes as more plant-based food companies attempt to infiltrate the dairy aisle.
Chobani says its new caffeinated product launch is fueling consumer demand in the growing $ 1.6 billion ready-to-drink coffee category, noting it’s seen 17% year-over-year growth.
The products come in four varieties: Cold Brew Pure Black, a non-dairy flavor with no sugar; Cold Brew with Sweet Creamer and Cold Brew with Vanilla, both made with dairy milk; and Cold Brew with Oatmilk, non-dairy and made with gluten-free oats.
Chobani described its new coffee products as “geared for the passionate coffee drinker looking for cold-press brews who love the added taste of creamers made from farm-fresh milk and oat milk.”
While the mercury may be dropping in cooler months, more Americans continue to crave cold brew coffee. Starbucks earlier this month announced the addition of a honey almond milk cold brew, noting that cold brew coffee alone has generated $ 1 billion in sales for the company.