He said that the company has “thousands of employees with positive stories to tell” but acknowledged that the letter “proves that on many occasions we haven’t got it right.” BrewDog has 1,215 UK employees, according to a spokesperson.
The letter singled out Watt, who co-founded the company in 2007, for creating the toxic atmosphere: “It is with you that the responsibility for this rotten culture lies. By valuing growth, speed and action above all else, your company has achieved incredible things, but at the expense of those who delivered your dreams.”
BrewDog’s rapid growth has seen the company establish breweries in the United States, Germany and Australia. It now has more than 100 bars worldwide and exports into 60 국가.
에 2017, an investment from US private equity group TSG Consumer Partners valued the company at $ 1.2
BrewDog’s quirky and irreverent marketing campaigns have helped grow its fan base. But the former employees alleged in the letter that some of the stunts were just lip service.
에 2014 the company launched a limited edition beer
전화 “Hello My Name is Vladimir
” in response to Russia’s
” law and claimed it had sent a case to President Vladimir Putin
. According to the former employees
, 하나, no beer was sent
“How many more times will we see the stories about sending protest beer to Russia (you didn’t)?,” 편지는 말했다. It cited other examples in which the company allegedly bent the truth in marketing campaigns. BrewDog did not comment on whether it had sent the beer in response to questions sent by CNN Business.
BrewDog has recently raised most of a £27.5 million
($ 39 백만) target to fund sustainability initiatives by selling shares to the public and has touted a possible IPO later this year