Intuit is buying Mailchimp for $  12 billion to focus on small businesses

新德里 (CNN业务)Intuit is buying email newsletter platform Mailchimp for about $ 12 十亿.

The maker of tax return product TurboTax and other financial software announced the cash-and-stock deal Monday, saying that it hopes Mailchimp will help itbecome the center of small business growth.
As part of the agreement, Mailchimp will work with QuickBooks, Intuit’s accounting software, to help small and medium-sized businesses acquire and retain customers, Intuit CEO Sasan Goodarzi said in a statement.
    Mailchimp hasa lot of customer data. We have all the purchase data,” Goodarzi told investors on a conference call Monday. “The magic is putting these two together.
      Mailchimp was founded in Atlanta in 2001 and has 13 million users, ranging from small businesses and individuals to Fortune 100 公司. Together, the two firms plan to help companies market their businesses online, manage customer relationships and access capital.
            This is an exciting new chapter for Mailchimp, 我们的 1,200+ dedicated employees, and customers,” said Ben Chestnut, CEO and co-founder of Mailchimp, 在一份声明中.
            Intuit said the transaction, which is still subject to regulatory approvals, is expected to close before the end of the company’s second quarter in fiscal 2022.