Japanese brewer Sapporo delays new beer launch over ‘embarrassing’ typo

Japanese brewer Sapporo delays new beer launch over ‘embarrassing’ typo

Japanese brewery that canceled the release of its newest beer because of a spelling mistake on the cans has decided to sell it anyway after drinkers offered to take the beers for free.

Sapporo Breweries’ new Kaitakushi Beer Tailored was scheduled to be released at FamilyMart, a large chain of Japanese convenience stores, 화요일에. 하나, the companies called off the new beer after discovering an “당황” error on the cans, 그만큼 South China Morning Post 신고: the wordlagerwas spelled aslagar.

The beer cans feature both Japanese and English writing. They were already produced by the time the brewery realized its error, 보고서에 따르면.

A Japanese brewery that canceled the release of its newest beer because of a typo on the cans has decided to sell it anyway after drinkers offered to take the beers for free.

A Japanese brewery that canceled the release of its newest beer because of a typo on the cans has decided to sell it anyway after drinkers offered to take the beers for free. (Sapporo Breweries)

19TH-CENUTRY BEER CAVE DISCOVERED IN ST. LOUIS UNDER NEIGHBORHOOD’S COMMUNITY GARDEN

There are no legal issues with the error or the design, but it is certainly embarrassing,” Junko Fukuchi, a Sapporo representative, told the Post. “We decided to cancel the launch of the beer, but we have had so many messages from members of the public saying it does not matter to them.

Sapporo wasn’t initially sure what to do with the beers, 보고서에 따르면.

With so much interest in the beer, Sapporo and FamilyMart decided the typo wasn’t such a big deal after all.

With so much interest in the beer, Sapporo and FamilyMart decided the typo wasn’t such a big deal after all. (Sapporo Breweries)

FOX 뉴스 앱을 받으려면 여기를 클릭하십시오.

There were no problems with the beer itself, according to Sapporo. And after canceling the release, Fukuchi told the Post that the company wasinundated with offers from our customers to help out by drinking them.

With so much interest in the beer, Sapporo and FamilyMart decided the typo wasn’t such a big deal after all. 수요일에, they said they would begin selling the beer anyway starting on Feb. 2.

We took the opinions of our customers seriously and decided to cancel the decision to cancel the sale,” Sapporo said in a written statement.

라이프 스타일 뉴스 레터를 구독하려면 여기를 클릭하세요.

The beer is made using the same methods that were used at the first Japanese beer factory dating back to 1897, according to Sapporo. 이것의 6% ABV and priced at the equivalent of less than $ 2 에 대한 12 oz. can or $ 2.50 for a pint can.

댓글이 닫혀 있습니다..