Japanese brewer Sapporo delays new beer launch over ‘embarrassing’ typo

Japanese brewer Sapporo delays new beer launch over ‘embarrassing’ typo

一个 日本 brewery that canceled the release of its newest beer because of a spelling mistake on the cans has decided to sell it anyway after drinkers offered to take the beers for free.

Sapporo Breweries’ new Kaitakushi Beer Tailored was scheduled to be released at FamilyMart, a large chain of Japanese convenience stores, 星期二. 然而, the companies called off the new beer after discovering an “尴尬的” error on the cans, 的 South China Morning Post 已报告: the wordlagerwas spelled aslagar.

The beer cans feature both Japanese and English writing. They were already produced by the time the brewery realized its error, 根据报告.

A Japanese brewery that canceled the release of its newest beer because of a typo on the cans has decided to sell it anyway after drinkers offered to take the beers for free.

A Japanese brewery that canceled the release of its newest beer because of a typo on the cans has decided to sell it anyway after drinkers offered to take the beers for free. (Sapporo Breweries)

19TH-CENUTRY BEER CAVE DISCOVERED IN ST. LOUIS UNDER NEIGHBORHOOD’S COMMUNITY GARDEN

There are no legal issues with the error or the design, but it is certainly embarrassing,” Junko Fukuchi, a Sapporo representative, told the Post. “We decided to cancel the launch of the beer, but we have had so many messages from members of the public saying it does not matter to them.

Sapporo wasn’t initially sure what to do with the beers, 根据报告.

With so much interest in the beer, Sapporo and FamilyMart decided the typo wasn’t such a big deal after all.

With so much interest in the beer, Sapporo and FamilyMart decided the typo wasn’t such a big deal after all. (Sapporo Breweries)

单击此处获取FOX新闻应用程序

There were no problems with the beer itself, according to Sapporo. And after canceling the release, Fukuchi told the Post that the company wasinundated with offers from our customers to help out by drinking them.

With so much interest in the beer, Sapporo and FamilyMart decided the typo wasn’t such a big deal after all. 在星期三, they said they would begin selling the beer anyway starting on Feb. 2.

We took the opinions of our customers seriously and decided to cancel the decision to cancel the sale,” Sapporo said in a written statement.

单击此处注册我们的生活时事通讯

The beer is made using the same methods that were used at the first Japanese beer factory dating back to 1897, according to Sapporo. 它的 6% ABV and priced at the equivalent of less than $ 2 为一个 12 oz. can or $ 2.50 for a pint can.

评论被关闭.