Joseph Owades creó una cerveza ligera, cambiando para siempre la forma en que América bebe

Ni una sola vez, pero dos veces.

Su reclamo a la fama? Que el era, y todavía lo es, America’s greatest brewer.

Esta es la historia del estadounidense que inventó la cerveza ligera y ayudó a crear la cerveza artesanal tal como la conocemos hoy..

America’s ‘brewfather’

The brilliant biochemist Owades (1919-2005) turned centuries of brewing know-how upside down in the 1960s when he developed a revolutionary process for brewing full-flavored beer with fewer carbohydrates and calories.

Light beer is what we now call his creation.

MILLER LITE OFFERS FREE BEER FOR ‘UNFOLLOWING’ THEM, NATURAL LIGHT JOINS IN

Tastes great. Less filling— that’s how the cultural-landmark Miller Lite marketing campaign of the 1970s and ’80s famously summed up his innovation.

Hoy dia, light beer accounts for about 40% of all beer consumed across the nation, according to Beer Marketer’s Insights.

Joseph Owades invented light beer in the 1960s, revolutionizing the American beer industry, then in the 1980s became an essential figure behind the craft beer phenomenon.

Joseph Owades invented light beer in the 1960s, revolutionizing the American beer industry, then in the 1980s became an essential figure behind the craft beer phenomenon. (Courtesy Owades Family)

He lived long enough to see light beer become a national phenomenon,” his son Stephen Owades, an MIT-educated musician in Cambridge, Masa., told Fox News Digital in a phone interview.

For an encore in the 1980s, Owades provided his brewing expertise to a generation of young entrepreneurs eager to make small-batch American beer but lacking the expertise.

America now boasts more than 9,000 craft breweries, thanks largely to the success of Owades-aided pioneers.

los comentarios están cerrados.