MLB uniforms will have advertisements starting in 2023

The new labor contract agreed to in March allows teams to add uniform and helmet advertising patches. 그만큼 San Diego Padres in April became the first team to announce a deal for 2023, with Motorola.

A general view of the MLB logo on the on-deck circle during the game between the New York Mets and the Cincinnati Reds at Great American Ball Park on July 05, 2022 신시내티에서, 오하이오.

A general view of the MLB logo on the on-deck circle during the game between the New York Mets and the Cincinnati Reds at Great American Ball Park on July 05, 2022 신시내티에서, 오하이오. (Photo by Dylan Buell/Getty Images)

더 많은 스포츠 범위를 보려면 여기를 클릭하십시오. .

I think that jersey patches advertisements on jerseys are a reality of life in professional sports,” Commissioner Rob Manfred told the Baseball WritersAssociation of America on Tuesday. “That’s a revenue source that is significant enough that it is really impossible for the sport to ignore over the long haul. I think that’s the truth.

메이저 리그 축구 became the first of the major North American leagues to allow jersey ads in 2007.

Among other North American leagues, NBA started selling sponsorship logos for the 2017-18 시즌. The NHL launched helmet ads for the 2020-21 season and began jersey advertising last season.

MLB ALL-STAR GAME 2022: AL EDGES NL FOR 9TH STRAIGHT VICTORY

Joe Musgrove #44, Jake Cronenworth #9 and Manny Machado #13 of the San Diego Padres pose for a photo during the 2022 Gatorade All-Star Workout Day at Dodger Stadium on July 18, 2022 로스 앤젤레스, 캘리포니아.

Joe Musgrove #44, Jake Cronenworth #9 and Manny Machado #13 of the San Diego Padres pose for a photo during the 2022 Gatorade All-Star Workout Day at Dodger Stadium on July 18, 2022 로스 앤젤레스, 캘리포니아. (Photo by Matt Thomas/San Diego Padres/Getty Images)

Manfred defended experiments with new uniform looks, such as having players not wear their regular-season jerseys during the All-Star Game last year.

After a markedly new look in 2021 that included three-letter abbreviations of team names, uniforms for this year’s game contain the script from regular season jerseys, with gold lettering on a white background for the National League and a gray background for the American.

Nike took over as MLB’s uniform supplier in 2020 and last year added a series of City Connect uniforms that were markedly different, such as having the Boston Red Sox wear yellow and blue.

잰더 보가츠 #2 of the Boston Red Sox bats as he wears the Nike City Connect jersey during the sixth inning of a game against the Chicago White Sox on April 18, 2021 at Fenway Park in Boston, 매사추세츠 주.

잰더 보가츠 #2 of the Boston Red Sox bats as he wears the Nike City Connect jersey during the sixth inning of a game against the Chicago White Sox on April 18, 2021 at Fenway Park in Boston, 매사추세츠 주. (Photo by Billie Weiss/Boston Red Sox/Getty Images)

A lot of kind unease, trepidation among certainly the more traditional people in the game. City Connect has been one of the great marketing successes in the game in recent years,” Manfred said.

I think that it’s important to experiment with things like that in order to give the game a little different look. I never thought that a baseball team wearing different jerseys in a game was a particularly appealing look for us. I understand that people can have different views on that topic, but it is part of a larger program designed to market the game in a nontraditional way,” 그는 말했다.

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