Sig. e la signora. Potato Head sta diventando neutrale rispetto al genere

New York (CNN Business)Hasbro lascerà il titolo onorifico “signore” a partire dal “Sig. Testa di Patata,” rinominare la patina di plastica mutaforma in neutrale rispetto al genere “Testa di Patata.”

It’s a notable change from one of the world’s largest toy makers to untether one of its most famous products from a binary gender identity — something that was far less controversial in 1952, when Hasbro introduced the decidedly male and playfully anthropomorphic tuber.
“Hasbro si sta assicurando che tutti si sentano i benvenuti nel mondo Potato Head abbandonando ufficialmente il Mr. dal sig. Potato Head brand name and logo to promote gender equality and inclusion,” il company said. The rebranded toy launches this fall.
Toy companies, Compreso Hasbro (HAS) competitor Mattel (MAT), have been adapting to shifting cultural cues for years. Mattel’s Barbie, which became a hit as an impossibly proportioned female figurine, has become more body-inclusive and racially diverse. Mattel said a year ago it wanted to bringa multi-dimensional view of beauty and fashionwhen it launched a series of dolls with disabilities, hair loss and vitigilio.
    For the uninitiated, the Potato Head is simple in concept. It’s a plastic potato with a set of removable features including goofy protruding ears, occhi, bicchieri, mustache, feet and arms. The product has long been calledMr.but it included aMrs.and baby spuds as well.
    Hasbro said the rebrandingfor the modern customerwill invite kids to create their own Potato Head family with two large (gender non-specific) potato bodies, a small potato body, e 42 accessories.




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