In a sense, the streaming service’s appetite for sitcoms dovetails with its efforts to cater to different programming tastes and demographic segments, while complementing its library of older series. In addition to the revival “Fuller House,” the roster of traditional-style sitcoms includes “Mnr. Iglesias,” “Alexa & Katie,” “Family Reunion” en “The Ranch.”
Netflix executives have noted that adding multi-camera comedies reflects a natural extension of its subscriber growth. Such comfort-food shows also meet the goal of zigging where much of the television industry has zagged, with even major networks having shifted in recent years to favor a single-camera format, with the notable exception of CBS.
“Dad! Stop Embarrassing Me!” en “The Crew” both exhibit a very particular kind of selling point, one that relies heavily on star power and marketing big, promotable names above all.
For actors like Foxx and James, producing and starring in a sitcom represents a relatively low-demand way in terms of the time commitment involved, a benefit that can trump the familiarity of the material. In Foxx’s case, “Dad Stop Embarrassing Me!” also has the advantage of being a family affair.
In the press notes
— who recently starred in the Netflix movie “Project Power”
en signed to play Mike Tyson in a limited series
— contrasted his return to TV comedy with movies
, sê, “You could do a movie and it’s so many people involved and it comes out and you’re like
, that ain’t what they said it was gonna look like.
’ So, the process is just different.
A better question is why such shows are perceived to deliver significant subscriber value, for the most part dishing out pallid versions of a genre that’s readily available across streaming, with viewers embracing reruns of staples like “Vriende,” “Die kantoor” en “The Big Bang Theory” tydens die pandemie.
Because Netflix and its competitors seldom make available clear data regarding viewing, the best indication the strategy is working can be seen in its program menu. As long as subscribers exhibit an appetite for them, expect more old-fashioned sitcoms, “Embarrassing” or otherwise.
“Dad! Stop Embarrassing Me” premieres April 14 op Netflix.