New Year, new low for ‘New Day’ as CNN’s morning show kicks of 2022 with smallest audience ever in key demo

The advertiser-coveted demographic of adults age 25-54 is historically how cable news insiders measure success, and CNN’s “New Day” kicked off 2022 with its smallest audience of all time in the critical category. 

On Monday, Jan. 3, “New Day” with John Berman and outspoken liberal Brianna Keilar managed only 41,000 age 25-54 viewers, the smallest turnout since the program launched with much fanfare in 2013. The dismal turnout tied the previous low for CNN’s morning show when it also drew only 41,000 demo viewers back on June 26, 2014. 

ANDY COHEN’S DRUNKEN DE BLASIO RANT MADE CNN ‘WATCHABLE,’ BUT WAS LATEST EXAMPLE OF TOXIC CULTURE: CRITICS

CNN’s morning show "New Day" has struggled to attract viewers since Brianna Keilar joined the program in April 2021.

CNN’s morning show “New Day” has struggled to attract viewers since Brianna Keilar joined the program in April 2021.

Comments are closed.