Ohio State University wins trademark for the word 'THE'

オハイオ州立大学は、この単語の商標を正式に登録しています “THE” after a nearly three-year battle to clinch legal branding access to a word that’s deeply meaningful to the school’s overall identity.

The university in Columbus will use the word “THE” for branded products associated with the school and sold through its athletics and collegiate channels, OSU spokesperson Ben Johnson said Wednesday in a statement to CNN.
THE has been a rallying cry in the Ohio State community for many years, and Buckeye fans who purchase official Ohio State gear support student scholarships, libraries and other university initiatives,” ジョンソンは言った.
      ザ・ university filed an application with the US Patent and Trademark Office in 2019 after fashion designer Marc Jacobs also filed to trademark the same word, ジョンソンは言った.
        昨年, the university and the designer reached an agreement that allows both of them to register “THE” branded products for continuous use and license, Johnson explained.
          Like other institutions, Ohio State works to protect the university’s brand and trademarks because these assets benefit students and faculty, and support our core academic mission of teaching and research,” ジョンソンは言った.
          The university’s trademark and licensing program generates an average of more than $ 12.5 million annually in revenue, which provides funding for university programs and student scholarships, according to the statement from Johnson.
            The university started using “インクルード” with its name in 1986 when the institution introduced a new logo in the hopes of moving away from theOSUsymbol, according to the school. The move was intended in part to distinguish it from two other schools with the same initialsOregon State University and Oklahoma State University.
            The trend of emphasizing the word “インクルード” took off in the mid-1990s, when the school wanted football players to use it while introducing themselves. It grew into a meme when NFL broadcasts featured clips of players saying their names and their alma maters. OSU alums emphasized they were fromTHE Ohio State University.That OSU player intro was even parodied 沿って “土曜日の夜のライブ。”

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