Ohio State University wins trademark for the word 'THE'

Ohio State University는 공식적으로 해당 단어의 상표를 등록했습니다. “그만큼” after a nearly three-year battle to clinch legal branding access to a word that’s deeply meaningful to the school’s overall identity.

The university in Columbus will use the word “그만큼” for branded products associated with the school and sold through its athletics and collegiate channels, OSU spokesperson Ben Johnson said Wednesday in a statement to CNN.
THE has been a rallying cry in the Ohio State community for many years, and Buckeye fans who purchase official Ohio State gear support student scholarships, libraries and other university initiatives,” 존슨은 말했다.
      그만큼 university filed an application with the US Patent and Trademark Office in 2019 after fashion designer Marc Jacobs also filed to trademark the same word, 존슨은 말했다.
        작년, the university and the designer reached an agreement that allows both of them to register “그만큼” branded products for continuous use and license, 존슨은 설명했다.
          Like other institutions, Ohio State works to protect the university’s brand and trademarks because these assets benefit students and faculty, and support our core academic mission of teaching and research,” 존슨은 말했다.
          The university’s trademark and licensing program generates an average of more than $ 12.5 million annually in revenue, which provides funding for university programs and student scholarships, according to the statement from Johnson.
            The university started using “그만큼” with its name in 1986 when the institution introduced a new logo in the hopes of moving away from theOSU” 상징, 학교에 따르면. The move was intended in part to distinguish it from two other schools with the same initialsOregon State University and Oklahoma State University.
            The trend of emphasizing the word “그만큼” took off in the mid-1990s, when the school wanted football players to use it while introducing themselves. It grew into a meme when NFL broadcasts featured clips of players saying their names and their alma maters. OSU alums emphasized they were fromTHE Ohio State University.That OSU player intro was even parodied 으로 “토요일 밤 라이브.”

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