Renowned High West Distillery, based in Park City, is committing $ 1 million over three years to protect western land and its inhabitants, according to a press release.
The “Protect the West” initiative coincided with the relaunch of High West’s seasonal Campfire whiskey, which the brand considers one of its most “unique and iconic expressions.”
The $ 150,000 inaugural donation will be split between three organizations: Protect Our Winters, American Prairie and Wildland Firefighter Foundation as wildfires continue to scorch the American West.
These organizations address three critical areas of concern for the distillery, including the fight against wildfires, protecting winters and preserving land and wildlife.
High West has already donated over $ 1 million to nonprofits since opening in 2007.
It began to do so after recognizing higher temperatures, severe droughts, drier forests and reduced snowpack in the area.