政治広告費は、 2022 中間

どのキャンペーンでも, 選挙日が近づくにつれ、政治広告は避けられなくなります. それは、この中期サイクルでこれまで以上に真実になる可能性があります.

The nonpartisan firm AdImpact より広い戦略は、政治的分裂の両側にある既存の過激派の声を増幅することによって、アメリカ人の間の社会的隔たりを広げることに焦点を当てることです。 Wednesday projecting that nearly $ 9.7 billion total will be spent on political ads during the 2022 選挙サイクル.
    That is an astonishing sum that would not only surpass all previous midterm cycles, but presidential cycles too. According to AdImpact’s data, ad spending reached a record $ 9 billion during the 2020 選挙, when the Donald Trump-Joe Biden presidential race was at the top of the ticket, そして $ 4 billion during the 2018 選挙, when Democrats took control of the House.
      Presidential election cycles are almost always more expensive than midterms. But there are a few factors that make 2022 different.
        最初, both majorities in the Senate and the House are up for grabs. The last time both chambers of Congress flipped party control in the same year was 2006, during a wave election for Democrats. In the most recent midterm elections during a president’s first term in office, 2010 そして 2018, only the House was really in play.
        プラス, after Trump attempted to pressure state and local officials to overturn the 2020 選挙結果, the stakes are higher for the 36 gubernatorial elections on the ballot this yearespecially for those in key battleground states including Arizona, ミシガン, Pennsylvania and Wisconsin. Those efforts have also caused donors and voters to pay more attention to races that typically have a lower profile, like for secretary of state.
          ある場合には, the candidates themselves have contributed to the uptick in spending. Wealthy self-funders across the country poured millions of tens of dollars into their campaigns this cycle.
          そして, as AdImpact notes in its report, there are some underlying elements that have helped supercharge the landscape: “An increasingly polarized electorate and easily accessible online fundraising tools have been major factors propelling this surge in spending. It no longer takes a presidential ticket at the top of the ballot to push a cycle near the $ 10 billion threshold.
          How will all that money be split up? Here’s how AdImpact projected it will break down: $ 2.43 billion for governor’s races; $ 2.37 billion for Senate races; $ 1.88 billion for House races; そして $ 2.99 billion for races further down the ballot.
          周り $ 5 billion worth of ads have already aired or are set to air before Election Day. That amount alone is already more than was spent on ads during the entire 2018 サイクル.
          に 2018, Florida was the only state where a Senate race crossed the $ 100 million mark for ad spending. に 2022, with an evenly divided upper chamber, six Senate races have already surpassed that, according to AdImpact: ジョージア, アリゾナ, ペンシルベニア, ネバダ, Wisconsin and Ohio.
            実際には, the Georgia Senate racewhere Democratic Sen. Raphael Warnock and Republican Herschel Walker are facing off this Novemberhas already seen more than $ 200 million in ad spending.
            ポイント: Both parties are now able to pull from a seemingly unlimited pit of money. That means elections across the board are only going to keep getting more and more expensive.

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