政治广告支出将打破 2022 期中

在每个广告系列中, 随着选举日的临近,政治广告变得不可避免. 在这个中期周期中,这可能比以往任何时候都更加真实.

The nonpartisan firm AdImpact released a report Wednesday projecting that nearly $ 9.7 billion total will be spent on political ads during the 2022 选举周期.
    That is an astonishing sum that would not only surpass all previous midterm cycles, but presidential cycles too. According to AdImpact’s data, ad spending reached a record $ 9 billion during the 2020 选举, when the Donald Trump-Joe Biden presidential race was at the top of the ticket, 和 $ 4 billion during the 2018 选举, when Democrats took control of the House.
      Presidential election cycles are almost always more expensive than midterms. But there are a few factors that make 2022 different.
        第一, both majorities in the Senate and the House are up for grabs. The last time both chambers of Congress flipped party control in the same year was 2006, during a wave election for Democrats. In the most recent midterm elections during a president’s first term in office, 2010 和 2018, only the House was really in play.
        加, after Trump attempted to pressure state and local officials to overturn the 2020 选举结果, the stakes are higher for the 36 gubernatorial elections on the ballot this yearespecially for those in key battleground states including Arizona, 密西根州, 宾夕法尼亚州和威斯康星州. Those efforts have also caused donors and voters to pay more attention to races that typically have a lower profile, like for secretary of state.
          在某些情况下, the candidates themselves have contributed to the uptick in spending. 富裕 self-funders across the country poured millions of tens of dollars into their campaigns this cycle.
          和, as AdImpact notes in its report, there are some underlying elements that have helped supercharge the landscape: “An increasingly polarized electorate and easily accessible online fundraising tools have been major factors propelling this surge in spending. It no longer takes a presidential ticket at the top of the ballot to push a cycle near the $ 10 billion threshold.
          How will all that money be split up? Here’s how AdImpact projected it will break down: $ 2.43 billion for governor’s races; $ 2.37 billion for Senate races; $ 1.88 billion for House races; 和 $ 2.99 billion for races further down the ballot.
          周围 $ 5 billion worth of ads have already aired or are set to air before Election Day. That amount alone is already more than was spent on ads during the entire 2018 cycle.
          在 2018, Florida was the only state where a Senate race crossed the $ 100 million mark for ad spending. 在 2022, with an evenly divided upper chamber, six Senate races have already surpassed that, 根据AdImpact: 佐治亚州, 亚利桑那, 宾夕法尼亚州, 内华达州, Wisconsin and Ohio.
            事实上, the Georgia Senate racewhere Democratic Sen. Raphael Warnock and Republican Herschel Walker are facing off this Novemberhas already seen more than $ 200 million in ad spending.
            重点: Both parties are now able to pull from a seemingly unlimited pit of money. That means elections across the board are only going to keep getting more and more expensive.

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