Queen Elizabeth awards sex toy company for international sales growth

Lovehoney — the biggest online adult retailer in the U.K. — received the Queen’s Award for Enterprise on Thursday. 

Specifically, the company — which was founded in 2002 — was given the international trade award and was recognized for its “outstanding continuous growth in overseas sales over the last six years,” according to The London Gazette.

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In fact, according to the government publication, Lovehoney’s overseas sales have grown 365% since 2015 and the percentage of sales exported has risen from 27% to 45%.

Lovehoney attributed some of its global growth to earning the license to create official “Fifty Shades of Grey” products, according to a press release.

Through that partnership, Lovehoney has several lines, including a collection celebrating the books’ 10th anniversary, the release said.

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“We are thrilled to have received official recognition from the Queen,” Debbie Bond, Lovehoney’s chief commercial officer said in a statement. “Her Majesty has been a wonderful supporter of Lovehoney as we have grown into being the world’s leading sexual wellness brand.”

Queen Elizabeth II is pictured in 2019 during a visit to the Royal Papworth Hospital in Cambridge, England. (Joe Giddens/PA via AP)

Queen Elizabeth II is pictured in 2019 during a visit to the Royal Papworth Hospital in Cambridge, England. (Joe Giddens/PA via AP)

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