Lovehoney — the biggest online adult retailer in the U.K. — received the Queen’s Award for Enterprise on Thursday.
Specifically, the company — which was founded in 2002 — was given the international trade award and was recognized for its “outstanding continuous growth in overseas sales over the last six years,” according to The London Gazette.
In fact, according to the government publication, Lovehoney’s overseas sales have grown 365% since 2015 and the percentage of sales exported has risen from 27% to 45%.
Lovehoney attributed some of its global growth to earning the license to create official “Fifty Shades of Grey” products, according to a press release.
Through that partnership, Lovehoney has several lines, including a collection celebrating the books’ 10th anniversary, the release said.
“We are thrilled to have received official recognition from the Queen,” Debbie Bond, Lovehoney’s chief commercial officer said in a statement. “Her Majesty has been a wonderful supporter of Lovehoney as we have grown into being the world’s leading sexual wellness brand.”