Ryanair pulling controversial ‘Jab and Goads following investigation by UK standards authority

Ryanair pulling controversial 'Jab and Go' ads following investigation by UK standards authority

Ryanair has agreed to stop running its controversial Jab & Goadvertisements — but the airline isn’t happy about it.

The low-cost carrier, headquartered in Dublin, had caused controversy with itsJab and Gocampaign in late 2020 after first debuting the ads, which suggested that COVID-19 vaccinesare coming, so book your Easter and summer holidays today with Ryanair.Many of the ads also featured a photo of a syringe accompanied by the phraseJab & Go.

In early January, the Advertising Standards Authority of the United Kingdom (ASA) confirmed to Fox News that the ads had already generated “in giro 1,600 complaints.Critics were claiming that the campaignmisleadingly suggests that the vaccine will have been successfully rolled out across the population by spring/summer and that travel restrictions won’t apply by then,” and also that it wasoffensive and irresponsible as, in their view, it trivializes the effect of the pandemic on individuals and society.

Ryanair has since said it would be complying with the decision, despite feeling the ruling is "baseless."

Ryanair has since said it would be complying with the decision, despite feeling the ruling isbaseless.(iStock)

All'inizio di questa settimana, the ASA upheld the complaints, ordering Ryanair to pull the campaign on the grounds that itconsumers would interpret the phrase ‘vax and go’/‘jab and go’ as an unequivocal endorsement of vaccinating and travelling unconditionally,” per The Independent.

CLICCA QUI PER ISCRIVERTI ALLA NOSTRA NEWSLETTER LIFESTYLE

Ryanair has since said it would be complying with the decision, despite feeling the ruling isbaseless.

The ASA’s ruling flies in the face of the UK’s successful vaccine rollout, however even though this ruling is baseless, Ryanair will comply with it and the Jab and Go adverts will not run again,” wrote Ryanair in response to the ASA, in a statement shared with The Independent.

SEGUICI SU FACEBOOK PER ALTRE NOTIZIE SU FOX LIFESTYLE

A representative for Ryanair was not immediately available to comment for Fox News.

tuttavia, in a previous statement issued in early January, the airline had defended itsJab & Gocampaign asfactually accurate,” arguing that vaccines wouldenable passengers to book much needed sunshine breaksas early as Easter.

Some critics wish to complain just for the sake of getting noticed when it is clear that vaccines will mean an end to Covid travel restrictions in mid-2021,the airline added.

British officials, nel frattempo, have recently said that the new strain of coronavirus detected in the U.K., and already reported in many U.S. stati, may indeed be more deadly.

Prime Minister Boris Johnson also stated last week that it’s too early to say if England’s lockdown would be lifted by the spring, Reuters ha riferito.

I commenti sono chiusi.