Texas Republican winning McAllen mayoral race a signal of what's to come in 2024: Hispanic data expert

Lili Gil Valletta, CEO and co-founder of CIEN+ marketing firm, 말했다 “여우 & 친구Wednesday that Villaloboswin is indicative of anew trend that both parties must pay attention to.

We’re seeing the swing and the shifting demographics at play right here in McAllen, 텍사스,” Valletta said. “It is amazing to see what Hispanics are doing to flip seats.

Although the Texas mayoral race was technically nonpartisan, Villalobos touted a campaign of conservative values and defeated opponent Veronica Whitacre in a runoff election Saturday. The victory comes as the 바이든 administration faces criticism from the right for its 경계 정책.

REPUBLICANS CELEBRATE MAYORAL WIN IN MAJORITY-HISPANIC MCALLEN, TEXAS

Look at this mayoral race; he was racing on the economy, supporting small businesses,” Valletta said. “We have been running data analytics and insights for the two last rounds of elections, and immigration never shows up in the top five. Jobs, the economy, 교육, 보건 의료 – those are the top issues, which are American issues, that are driving the Hispanic vote.

The trend dates back to the 2020 대통령 선거, according to Valletta, when then-President 지우다 saw big gains with 라틴계 유권자, most notably in 플로리다.

We saw it in McAllen, 텍사스, and it’s also what helped President Trump win those border towns, which surprised the Democrats and also secured 48 percent of those Latino votes in Florida and other places,” Valletta said.

An analysis by Culturintel, a data science affiliate of Valletta’s CIEN+, showed positive sentiment of Hispanics towards the GOP has increased by eight percent from January to May 2021. Valleta sees the trend extending to future elections.

A lot of these elections we are seeing now are a signal of what is to come in 2024,Valletta said. “[분석] has shown an eight-point increase in a post-Trump era among Hispanics, which is indicative of something bigger that rises above the personality and the tensions of Trump and the media. And all of that is back to the policies that work and what our community is looking for and progress, business opportunity and living that American dream.

This is something that both parties need to earn and invest in beyond the pandering or falling into the stereotypical immigration topics, or assuming that you got this vote in the bag,” 그녀는 결론을 내렸다. “You’ve got to earn it. And the demographics are way too big not to pay attention either in politics or in business.

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