드디어, after a nationwide shortage forced fans to begrudgingly slurp bowls of lesser bran cereals, Grape-Nuts has reclaimed its rightful place on grocery store shelves.
The fibrous cereal is once again fully stocked nationwide, signaling the official end to the pandemic Grape-Nuts shortage, parent company Post Consumer Brands announced on Wednesday. And to repay Grape-Nuts fanatics for their brand loyalty, Post may reimburse them up to $ 115 if they overpaid to get their cereal fix during the shortage.
Grape-Nuts, 그만큼 cereal made of neither grapes nor nuts but wheat and barley, were nearly impossible to find in early 2021. Disappointed consumers had the pandemic to thank — supply chain constraints and higher-than-usual demand for cereal halted production.
1 월, Post assured Grape-Nuts nuts the brand would return to shelves in early spring as production returned to pre-pandemic levels.
But the wait was too long for some particularly fervent fans, some of whom turned to the secondary cereal market to get their Grape-Nuts fix, paying up to $ 110 per box, according to Post.
The company is offering to reimburse anyone who paid $ 10 or more for a box of Grape-Nuts between November 1, 2020, 그리고 3 월 15. They can submit their receipt to Post to receive a partial refund of up to $ 115, “a way to show our appreciation and thank these fans for their dedication,” Grape-Nuts brand manager Kristin DeRock said in a 성명서.
Cereal had a big year in 2020, as more folks stuck at home turned to cereal for breakfast. But high demand set it up for scarcity in 2021, and Grape-Nuts wasn’t the only casualty: Popular brands like Kellogg’s Frosted Flakes and Corn Flakes have been harder to find this year, 너무.
Adult brands like Grape-Nuts’ success stories were relatively surprising, given that sales of similar cereals were dipping in recent years. 그 동안에, popular sugary cereals like Fruity Pebbles and Lucky Charms saw sales soar even higher than pre-pandemic levels.
