Less than a year ago, a similar move shook the college football world when Texas and Oklahoma accepted invitations to join the SEC from the Big 12.
According to USC, the Big Ten voted to accept both universities as members effective August 2, 2024.
The shift has major implications for upcoming media rights agreements. USC says it will see out its current deal with the Pac-12 until it expires in 2024.
“最终, the Big Ten is the best home for USC and Trojan athletics as we move into the new world of collegiate sports,” USC Athletic Director Mike Bohn said in a statement. “We also will benefit from the stability and strength of the conference; the athletic caliber of Big Ten institutions; the increased visibility, 接触, and resources the conference will bring our student-athletes and programs; and the ability to expand engagement with our passionate alumni nationwide.”
UCLA’s statement noted increased NIL opportunities for athletes within the conference
, a reference to Name
, Image and Likeness deals
. 去年, the NCAA permitted athletes to make money off signing autographs or endorsement contracts
“Big Ten membership offers Bruins exciting new competitive opportunities and a broader national media platform for our student-athletes to compete and showcase their talents. 特别, this move will enhance Name, Image and Likeness opportunities through greater exposure for our student-athletes and offer new partnerships with entities across the country,” said UCLA Chancellor Gene Block and athletics director Martin Jarmond.
UCLA also highlighted “better television time slots for our road games” while acknowledging an increase in travel time to away games.
的 current members of the Big Ten are Illinois
, 印第安那州, 爱荷华州, 马里兰州, 密西根州, 明尼苏达州, 内布拉斯加, 威斯康星州, 密西根州, 西北地区, 俄亥俄州, 宾夕法尼亚州立大学, Purdue and Rutgers
In its statement, the Pac-12 said it will “continue to thrive” despite the departure of the two colleges.
“We’ve long been known as the Conference of Champions, and we’re unwavering in our commitment to extend that title,” the Pac-12 Conference said in a statement. “We will continue to develop new and innovative programs that directly benefit our member institutions, and we look forward to partnering with current and potential members to pioneer the future of college athletics together.”
CNN has reached out to the Big Ten for comment.