Unity will have majority control of its China venture, 그것은 말했다. The venture will be valued at $ 1 billion following investments from the local partners.
Junbo Zhang, who currently serves as Unity’s general manager for Greater China, will lead the venture as president and CEO, the company added.
China is the world’s largest gaming market since 2017, but investors have lately been concerned about the impact Beijing’s internet crackdown and the economic slowdown will have on the industry.
2020, Chinese authorities have launched a sweeping campaign in an effort to rein in big players in industries ranging from tech and finance to gaming
, entertainment and private education
. Last August
, 당국 banned online gamers under the age of 18 from playing on weekdays
에 2021, China’s gaming industry generated a total revenue of nearly $ 47 십억
, 쪽으로 6.4% 전년도부터. While this represents much slower growth than
2020, China’s gaming revenue still accounted for more than a fifth of the global market
, based on recent estimates by global accounting firm PwC
에 인터뷰 with Chinese tech media site 36kr last month
, Unity’s China head
, said the company plans to hire about
1,000 software engineers in China over the next few years
. Unity didn’t respond to a request for comments about the reported hiring plan