Why Burna Boy's Grammy Award is a 'big win for Africa' and its music stars

It was second time lucky for Afrobeats star Burna Boy who landed a Grammy award for his album ‘Twice As Tallat the ceremony held on Sunday.

입, 실명 Damini Ogulu, 베테랑 Beninese 가수를 놓친, Angelique Kidjo at the 2020 awards.
As he accepted the Best Global Music Album award from his home in Lagos, 나이지리아, 입, 29, 선언: “This is a big win for my generation of Africans all over the world.
    This should be a lesson to every African out there: No matter where you are, no matter what you plan to do, you can achieve it…,” 그는 덧붙였다.
      Another Nigerian winner was artist Wizkid, 30, who was recognized for his collaboration with US singer Beyonce on ‘Brown Skin Girlwhich won the Best Music Video at the 63rd Grammy Awards.
        Wizkid performs at SSE Arena Wembley in London, 영국.

        Beyoncé’s album “라이온 킹: The Gift” — which she described as herLove letter to Africa”– features collaborations with Afrobeats artists including Shatta Wale and Tiwa Savage.
        For music industry watchers such as Aibee Abidoye, these award wins signals that Afrobeats musicis here to stay.
          Abidoye, a Nigerian music business executive, told CNN Monday that Burna Boy’s Grammy win is indeed a big win for Africa.
          The Grammy is the biggest award globally that people recognize and most musicians look up towith this win, African musicAfrobeats is here to stay as an acceptable genre of music,” said Abidoye, who is Executive Vice President at Nigerian record label Chocolate City.
          Afrobeats has struck a chord with youth around the globe. D’Banj’s hitOliver Twistwas one of the first to breakthrough when it reached number nine in the UK charts in 2012.
          Drake and WizKid’sOne Dancetopped the US Billboard Hot 100 chart for 10 consecutive weeks following its release in May 2016 and the UK announced the launch of Britain’s first-ever Afrobeats singles chart in 2020.

          Pioneered by a legend

          The Afrobeats genre popularized by Burna Boy, Wizkid and Davido has its origins in the Afrobeat genre pioneered by the late Fela Anikulapo Kutiwho was recently nominated for induction into the 로큰롤 명예의 전당.
          Fela’s sons Femi and Seun Kuti are successful musicians in their own right and have also been nominated at different times for the Grammy but without a win.
          When you think about Afrobeat, the original genrethat’s from the Kutis, who actually have been nominated for years, it has never really been accepted as a thing. It has always been sort of sidelined. But what we’re seeing now is an acceptance of the difference in the music,” Abidoye said.
          They couldn’t ignore Burna Boypeople think that he really epitomizes Afrobeats, so it makes sense that he would win,” 그녀는 덧붙였다.
          Burna Boy has parallels to Fela Kuti. Just like Kuti, he has been vocal about social issues across the African continent while railing against the violent intimidation of citizens by politicians and security agents in his home country.
          He debuted in 2013 with the release of his first album ‘LIFE,’ followed by ‘Redemption’ 에 2015, ‘Outside’ 에 2018, ‘African Giant’ 에 2019 and Grammy-winning album ‘Twice as Tall’ 에 2020.
          Burna Boy’s ‘Anybody’ 과정, from his ‘African Giantalbum was listed among former US President Barack Obama’s favourite songs of 2019 and he won the BET Best International Act in 2020.

          ‘Africa on the map

          Talent manager, Kimani Moore, told CNN that Burna Boy’s win will inspire other African artistes to create projects that appeal to global audiences.
          He has set the pacefor the longest time, 우리 (Africans) are seen on the same level as everybody else,” Moore said, adding that Burna Boy hastaken Afrobeats to the world.
          Others see Burna’s win as paving the way for a new generation of African artists who are creating their own unique sounds.
          Agnes Nonsizi, a Kenyan entertainment publicist told CNN that Burna Boy’s feat at the Grammys hasput Africa on the map.
          If he continues with the same pace, he might be able to replicate the same heroics next year,” Nonsizi said.
          But if he doesn’t, I would love to see another African artiste, maybe Sauti Sol on the same platform,” 그녀는 덧붙였다.
          월요일 성명서, 그만큼 Nigerian government congratulated Burna Boy and Wizkid for achieving the rare feat at the Grammys.
          The country’s ministry for information and culture said in a statement on Twitter that the awardsrepresented a global endorsement for the Afrobeat genre of music that has propelled Nigeria’s increasing dominance of the music world.

          An ‘African Giant

          Even before he attained global fame, Burna Boy was proclaiming himself an ‘African Giant,’ — the name of his debut album. He took Coachella organizers to task when they wrote his name in small fonts in the list of performers for 2019.
          Burna Boy complained about his name beingso smallon the festival poster.
            I don’t appreciate the way my name is written so small on your bill. I am an AFRICAN GIANT and will not be reduced to whatever that tiny writing means. Fix things quick please,” 그는 말했다.
            This Grammy win will surely guarantee that Burna Boy’s name will be emblazoned in bold letters in festivals around the world.

            댓글이 닫혀 있습니다..